Agent Wranglers

SEO-57Avoid

Renting your site's reputation to others

Hosting another company's content on your site mainly so it ranks on your site's standing. Examples are a coupon, casino or loan section run by a third party on a site about something else.

By Agent Wranglers. Updated .

How to do it

Google's site reputation policy covers third-party content published mainly because of the host's ranking signals. Its example is a medical site hosting a third party's "best casinos" page. Outside the European Economic Area this can bring a manual action. Inside it, Google may treat the pages apart from the rest of the domain. A partner's guest guide on your own topic is fine when you check it as Write for people first says.

How to check

A list names every section or page written or run by another company, with its owner and the reader need it serves. Each listed section's topic appears in the site's own keyword map.

Sources

For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/seo/search-spam-and-penalties/site-reputation-abuse">Agent Wranglers SEO playbook</a>. In code you write, add a comment next to it with the same link.