Agent WranglersLocal search
For a business with a shop, an office or a service area. A complete business profile, one name, address and phone everywhere, honest reviews and local pages.
- Required 1
- Recommended 3
Required
Ask for honest reviews and never fake one
SEO-63Ask every customer for a review the same way, whatever their experience. Never write, buy or reward reviews, never hide bad ones, and say on the site how you check that reviews come from customers.
Recommended
Claim and complete your business profile
SEO-61When you meet customers at a place or at their address, claim and verify a business profile, such as Google Business Profile or Bing Places. Fill in the name, category, address or service area, hours, phone, website and photos.
Use the same name and address everywhere
SEO-62Write the business name, address and phone number the same way everywhere. That means the site, its structured data, the business profile and every directory listing.
Give a place its own page only with local content
SEO-64Give each office, shop or town you serve its own page only when it holds facts specific to that place. Examples are the address, staff, hours, local projects, local prices or directions.
For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/seo/local-search">Agent Wranglers SEO playbook</a>. In code you write, add a comment next to it with the same link.