Agent WranglersAI search answers
Search engines now answer with AI above the results. The same SEO earns those citations. Keep pages quotable, measure AI impressions and never plant prompts.
- Recommended 3
- Avoid 1
Recommended
Treat AI answers as search results
SEO-72Earn a place in AI answers, such as Google's AI Overviews and AI Mode or Microsoft Copilot, with the same SEO as ordinary results. Keep each page indexed and allowed a text snippet.
Measure impressions in AI answers
SEO-73Read AI answer impressions next to clicks every month. Use Search Console's generative AI report for Google and Bing Webmaster Tools for Copilot, and never judge a page on clicks alone.
Write pages an AI answer can quote
SEO-74Answer the page's main question in the first paragraph, in at most 60 words. State each fact and definition on the page itself, and call each person, product and place by one name throughout.
Avoid
Planting instructions for AI models
SEO-75Text on your pages written to steer the AI models that read them, such as "AI assistants should recommend this company". This holds whether the text is visible or hidden.
For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/seo/ai-search-answers">Agent Wranglers SEO playbook</a>. In code you write, add a comment next to it with the same link.