Agent WranglersSEO-64Recommended
Give a place its own page only with local content
Give each office, shop or town you serve its own page only when it holds facts specific to that place. Examples are the address, staff, hours, local projects, local prices or directions.
How to do it
A page per town with only the name swapped is a doorway page, as Near-identical pages made to catch searches says. A useful local page shows the work you did there, the team that comes out, the travel cost and the reviews from that area. When you have nothing specific to say about a town, list it on one service area page instead. Give each office page its own LocalBusiness markup and link it from the profile for that place.
How to check
Every location page has at least three facts in its data that no other location page has. Each passes the near-copy test of the doorway rule.
Sources
Related rules
- SEO-54 Near-identical pages made to catch searches in SEO
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