Agent WranglersUnsubscribe
Let people leave with one click, honour it within two days, keep the link working and never pass on who left. Label each list so mail apps can manage it.
- Required 4
- Recommended 1
- Optional 1
Required
Offer one-click unsubscribe
EML-27Add
List-UnsubscribeandList-Unsubscribe-Postheaders to every marketing or list message, so mail apps can unsubscribe in one click.Unsubscribe within two days
EML-28Stop sending to anyone who unsubscribes within two days, and never ask them to log in or confirm by email.
Show an unsubscribe link in the message
EML-29Put a clear unsubscribe link in the body of every marketing message, not only in the headers.
Keep unsubscribe links working and never pass on who left
EML-37 US lawKeep every unsubscribe link and address working for at least 30 days after each send. Never sell, share or transfer the address of someone who unsubscribed.
Recommended
Label list mail
EML-35Give each mailing list a
List-Idheader, so people and mail apps can filter and manage it.
Optional
Let people choose what they get
EML-30Offer a page where people can pick the kinds of mail they want, as well as leaving entirely.
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For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/email/unsubscribe">Agent Wranglers email playbook</a>. In code you write, add a comment next to it with the same link.