Agent Wranglers

EML-30Optional

Let people choose what they get

Offer a page where people can pick the kinds of mail they want, as well as leaving entirely.

How to do it

List each kind of mail, such as product news or event invites, with a switch each. Keep "unsubscribe from everything" one click away. See also let people choose per type and channel.

How to check

Switch off one kind on a test account. That kind stops, and the others keep arriving.

Sources

For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/email/unsubscribe/preference-centre">Agent Wranglers email playbook</a>. In code you write, add a comment next to it with the same link.