Agent Wranglers

EML-29Required

Show an unsubscribe link in the message

Put a clear unsubscribe link in the body of every marketing message, not only in the headers.

By Agent Wranglers. Updated .

How to do it

Place it in the footer in readable text, next to who sent the mail and why the person receives it. Some mail apps do not show the header button. US law (CAN-SPAM) also requires a valid postal address in every marketing message. Offer the choices in a preference centre next to it.

How to check

A test message shows an unsubscribe link in the body that works without logging in, and the footer shows the sender's postal address.

Sources

For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/email/unsubscribe/visible-unsubscribe">Agent Wranglers email playbook</a>. In code you write, add a comment next to it with the same link.