Agent WranglersEML-28Required
Unsubscribe within two days
Stop sending to anyone who unsubscribes within two days, and never ask them to log in or confirm by email.
How to do it
Process unsubscribe requests at once and add the address to the suppression list. Check that list in the send step itself, not only when a list is exported, so every tool and queue honours it. Gmail and Yahoo expect two days. US law (CAN-SPAM) allows at most ten business days, and EU law requires withdrawal to be as easy as consent.
How to check
Unsubscribe a test address, then trigger a send from every tool that mails that list. No message reaches it.
Sources
Related rules
- EML-18 Meet the bulk sender rules in Email
- EML-27 Offer one-click unsubscribe in Email
- EML-72 Keep a suppression entry when you erase a contact in Email
- NTF-24 Stop at the first STOP in Notifications
For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/email/unsubscribe/honour-unsubscribes">Agent Wranglers email playbook</a>. In code you write, add a comment next to it with the same link.