Agent Wranglers

EML-35Recommended

Label list mail

Give each mailing list a List-Id header, so people and mail apps can filter and manage it.

How to do it

Use a stable name for each list, such as List-Id: Product news <product-news.example.com>, as RFC 2919 describes. Keep it the same for every send. Send it with the headers in Offer one-click unsubscribe.

How to check

Two newsletters from the same list carry the same List-Id.

Sources

For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/email/unsubscribe/list-id">Agent Wranglers email playbook</a>. In code you write, add a comment next to it with the same link.