Images and video
Help image and video search find your media, with descriptive file names, honest alt text, image sitemaps, watch pages, thumbnails and video structured data.
- Recommended 3
- Optional 1
Recommended
Name image files for what they show
SEO-65Give every content image a short file name that says what it shows, in lowercase words joined by hyphens. Place it with an
<img>element near the text it belongs to, never as a CSS background.Describe the image in its alt text
SEO-66Write alt text that says what the image shows in the context of the page. Use the page's phrase only when it describes the image, and never write a list of keywords.
Give each video a watch page
SEO-67Give every video you want found its own indexable page, where the video is the main thing. Add
VideoObjectstructured data withname,description,thumbnailUrlanduploadDate, and a stable thumbnail.
Optional
List key images in the sitemap
SEO-4List important images in the sitemap with the image extension. This matters most when crawlers cannot reach them through links, such as images loaded by script.
For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/seo/images-and-video">Agent Wranglers SEO playbook</a>. In code you write, add a comment next to it with the same link.