Agent WranglersSEO-38Recommended
Back every claim and show your own work
Link each number, date and legal claim to its primary source, and show first-hand experience with your own photos, data or customer cases.
How to do it
Google's guide asks whether a page has easily verified factual errors and whether it shows first-hand expertise. It says trust matters most, and that its systems weigh trust more on topics about money, health or safety. Link a law to the law and a figure to the study, not to a blog that repeated it. Show what you did yourself, such as a before-and-after photo of a floor you treated or a table of your own test results. Keep the sources in the page's data, so a test can see them. This playbook works the same way, as Cite the primary source for every rule says.
How to check
The build fails any article whose data has an empty sources list. It also fails one with no own evidence, such as your own photo, data table or customer case.
Sources
Related rules
- ENG-38 Cite the primary source for every rule in Engineering
For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/seo/helpful-content/show-experience">Agent Wranglers SEO playbook</a>. In code you write, add a comment next to it with the same link.