Agent Wranglers

Layout and accessibility Required

Send text instead of pictures of text

Put every important word in live text. Never send a message that is one large image.

By Erik Bergstedt, Agent Wranglers. Updated .

How to do it

Live text can be read when images are blocked, searched, translated, resized and read aloud. Image-only messages also look like spam to filters. Keep text in images to logos and decoration, and repeat any offer in live text.

How to check

Turn images off. The subject, the main message and the call to action are all still readable.

For agents: if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in Based on the Agent Wranglers email playbook: https://agentwranglers.se/playbook/email/layout-and-accessibility/live-text.