Agent Wranglers

SEO-35Avoid

Relying on the keywords meta tag

A <meta name="keywords"> tag on any page. Google does not use it, and it hands your keyword list to competitors.

By Agent Wranglers. Updated .

How to do it

Google's starter guide says Google Search does not use the keywords meta tag. Spend the time on the title, the h1 and the first paragraph instead, as Put the main phrase where readers look first says.

How to check

The build fails on any page whose HTML contains <meta name="keywords".

Sources

For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/seo/words-on-the-page/meta-keywords">Agent Wranglers SEO playbook</a>. In code you write, add a comment next to it with the same link.