Two pages chasing the same search

How to do it

Find overlaps in Search Console. Open the performance report, filter one query and switch to the Pages tab. Several of your pages with impressions for one query point to an overlap. Merge them into the stronger page and redirect the other, as Merge thin pages into one strong page says. When both pages must stay, give each its own intent and rewrite the titles to match. A brand name query that shows the home page and a service page is normal.

Examples

JavaScript example

const byQuery = Map.groupBy(rows, row => row.keys[0]);
const overlaps = [...byQuery].filter(([query, pages]) => {
  const total = pages.reduce((sum, page) => sum + page.impressions, 0);
  return !query.includes(brand) && pages.filter(page => page.impressions > total * 0.1).length > 1;
});

Python example

from collections import defaultdict

by_query = defaultdict(list)
for row in rows:
    by_query[row["keys"][0]].append(row)
overlaps = [q for q, pages in by_query.items()
            if brand not in q and sum(p["impressions"] > 0.1 * sum(x["impressions"] for x in pages) for p in pages) > 1]

How to check

Export query and page pairs for the last 28 days from the Search Console API. No query outside your brand name has two of your pages each getting over 10% of its impressions.

Sources

• Search Console – Performance report

Related rules

• SEO-40 Merge thin pages into one strong page in SEO