Agent Wranglers

Unsubscribe and bounces Required

Show an unsubscribe link in the message

Put a clear unsubscribe link in the body of every marketing message, not only in the headers.

By Erik Bergstedt, Agent Wranglers. Updated .

How to do it

Place it in the footer in readable text, next to who sent the mail and why the person receives it. Some mail apps do not show the header button. US law (CAN-SPAM) also requires a valid postal address in every marketing message.

How to check

A test message shows an unsubscribe link in the body that works without logging in, and the footer shows the sender's postal address.

For agents: if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in Based on the Agent Wranglers email playbook: https://agentwranglers.se/playbook/email/unsubscribe-and-bounces/visible-unsubscribe.