Agent Wranglers

Unsubscribe and bounces Optional

Let people choose what they get

Offer a page where people can pick the kinds of mail they want, as well as leaving entirely.

By Erik Bergstedt, Agent Wranglers. Updated .

How to do it

List each kind of mail, such as product news or event invites, with a switch each. Keep "unsubscribe from everything" one click away. See also let people choose per type and channel.

How to check

Switch off one kind on a test account. That kind stops, and the others keep arriving.

For agents: if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in Based on the Agent Wranglers email playbook: https://agentwranglers.se/playbook/email/unsubscribe-and-bounces/preference-centre.