Agent WranglersUnsubscribe and bounces Required
Keep transactional mail free of marketing
Keep receipts, password resets and security alerts free of advertising, so they stay transactional and reach people who unsubscribed from marketing.
How to do it
Send only what the person asked for or needs to know. A promotion inside a receipt can make it marketing under the law, and it then needs consent and an unsubscribe link.
How to check
A test password reset contains no offers, banners or newsletter content.
For agents: if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in Based on the Agent Wranglers email playbook: https://agentwranglers.se/playbook/email/unsubscribe-and-bounces/transactional-only.