Add structured data to orders and bookings

Describe orders, reservations and deliveries with schema.org data in the email, so mail apps can show them as cards.

By Erik Bergstedt, Agent Wranglers. Updated 20 October 2026.

How to do it

Add JSON-LD in the HTML part, using types such as Order, ParcelDelivery or EventReservation. Gmail shows most of it only for registered senders that pass SPF or DKIM. Keep the same facts in the visible text.

Example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Order",
  "merchant": { "@type": "Organization", "name": "Example Shop" },
  "orderNumber": "1042",
  "priceCurrency": "EUR",
  "price": "49.00",
  "acceptedOffer": {
    "@type": "Offer",
    "itemOffered": { "@type": "Product", "name": "Walking boots" },
    "price": "49.00",
    "priceCurrency": "EUR",
    "eligibleQuantity": { "@type": "QuantitativeValue", "value": "1" }
  },
  "orderStatus": "https://schema.org/OrderProcessing"
}
</script>

How to check

Run the email through Google's email markup tester. It reports no errors, and the facts match the visible text.

For agents: if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in Based on the Agent Wranglers email playbook: https://agentwranglers.se/playbook/email/automation-and-agents/email-markup.