Agent Wranglers

Email privacy Required

Send only what the message needs

Put only the data each message needs into it, and keep sensitive data out of subject lines and previews.

How to do it

A subject line shows on lock screens and in notifications. Never put health, money, passwords or account numbers there. Mask what you must show, such as the last four digits of a card. Link to a signed-in page for the full details instead of copying them into the email.

Example

Bad subject:   Your test results for HIV are ready, Anna
Good subject:  A new message is waiting in your account

How to check

Read the subject and preview of each template on a locked phone. Nothing shown would harm the recipient if a stranger saw it.

For agents: if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in Based on the Agent Wranglers email playbook: https://agentwranglers.se/playbook/email/email-privacy/email-data-minimisation.