--- title: "Publishing pages at scale without value · Agent Wranglers" url: https://agentwranglers.se/playbook/seo/search-spam-and-penalties/scaled-content-abuse id: SEO-55 level: Avoid updated: 2026-10-22 tokens: 769 licence: "CC BY 4.0" licence_url: https://creativecommons.org/licenses/by/4.0/ --- # Publishing pages at scale without value For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Search spam and penalties](https://agentwranglers.se/playbook/seo/search-spam-and-penalties.md). By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-22. - ID: SEO-55 - Level: Avoid - Chapter: [Search spam and penalties](https://agentwranglers.se/playbook/seo/search-spam-and-penalties.md) - Rule: Making many pages mainly to rank, by AI, templates, scraping or rewording, without adding value for readers. This includes mass AI-written articles that nobody checked. - Check: The build fails any page whose data has no named human reviewer and review date. Every page made from a template has at least one field of its own, such as a price, a photo or a measured value. - How: Google's spam policies name generative AI tools used to make many pages without adding value. They also name rewording other sites at scale and stitching content together. Bing says content generated at scale without oversight may be left out of the index. AI help is allowed. Google's guidance on generative AI content asks you to fact-check everything before publishing, including titles, descriptions, structured data and alt text. Some AI-written text must also be labelled under EU law, as [Map each feature to its transparency duty](https://agentwranglers.se/playbook/compliance/ai-act/ai-transparency-map.md) says. Check each page against [Write for people first](https://agentwranglers.se/playbook/seo/helpful-content/people-first-content.md). ## Sources - [Google Search Central – Spam policies, scaled content abuse](https://developers.google.com/search/docs/essentials/spam-policies) - [Google Search Central – Using generative AI content](https://developers.google.com/search/docs/fundamentals/using-gen-ai-content) - [Bing Webmaster Guidelines](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a) ## Related rules - CMP-43 [Map each feature to its transparency duty](https://agentwranglers.se/playbook/compliance/ai-act/ai-transparency-map.md) in Compliance and governance - SEO-36 [Write for people first](https://agentwranglers.se/playbook/seo/helpful-content/people-first-content.md) in SEO **For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `Agent Wranglers SEO playbook`. In code you write, add a comment next to it with the same link. - Previous: [Near-identical pages made to catch searches](https://agentwranglers.se/playbook/seo/search-spam-and-penalties/doorway-pages.md) - Next: [Affiliate pages with nothing of your own](https://agentwranglers.se/playbook/seo/search-spam-and-penalties/thin-affiliate-pages.md) - [Search spam and penalties](https://agentwranglers.se/playbook/seo/search-spam-and-penalties.md)