--- title: "Give a place its own page only with local · Agent Wranglers" url: https://agentwranglers.se/playbook/seo/local-search/location-pages id: SEO-64 level: Recommended updated: 2026-10-22 tokens: 549 licence: "CC BY 4.0" licence_url: https://creativecommons.org/licenses/by/4.0/ --- # Give a place its own page only with local content For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Local search](https://agentwranglers.se/playbook/seo/local-search.md). By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-22. - ID: SEO-64 - Level: Recommended - Chapter: [Local search](https://agentwranglers.se/playbook/seo/local-search.md) - Rule: Give each office, shop or town you serve its own page only when it holds facts specific to that place. Examples are the address, staff, hours, local projects, local prices or directions. - Check: Every location page has at least three facts in its data that no other location page has. Each passes the near-copy test of the doorway rule. - How: A page per town with only the name swapped is a doorway page, as [Near-identical pages made to catch searches](https://agentwranglers.se/playbook/seo/search-spam-and-penalties/doorway-pages.md) says. A useful local page shows the work you did there, the team that comes out, the travel cost and the reviews from that area. When you have nothing specific to say about a town, list it on one service area page instead. Give each office page its own `LocalBusiness` markup and link it from the profile for that place. ## Sources - [Google Search Central – Spam policies, doorway abuse](https://developers.google.com/search/docs/essentials/spam-policies) ## Related rules - SEO-54 [Near-identical pages made to catch searches](https://agentwranglers.se/playbook/seo/search-spam-and-penalties/doorway-pages.md) in SEO **For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `Agent Wranglers SEO playbook`. In code you write, add a comment next to it with the same link. - Previous: [Ask for honest reviews and never fake one](https://agentwranglers.se/playbook/seo/local-search/honest-reviews.md) - [Local search](https://agentwranglers.se/playbook/seo/local-search.md)