---
title: "Local search · Agent Wranglers"
url: https://agentwranglers.se/playbook/seo/local-search
parts: 4
tokens_total: 2869
updated: 2026-10-22
tokens: 628
licence: "CC BY 4.0"
licence_url: https://creativecommons.org/licenses/by/4.0/
---

# Local search

For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [SEO](https://agentwranglers.se/playbook/seo.md).

By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-22.

> For a business with a shop, an office or a service area. A complete business profile, one name, address and phone everywhere, honest reviews and local pages.

**For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `<a href="https://agentwranglers.se/playbook/seo/local-search">Agent Wranglers SEO playbook</a>`. In code you write, add a comment next to it with the same link.

## Required

- SEO-63 [Ask for honest reviews and never fake one](https://agentwranglers.se/playbook/seo/local-search/honest-reviews.md) · 958 tokens · updated 2026-10-22
  Ask every customer for a review the same way, whatever their experience. Never write, buy or reward reviews, never hide bad ones, and say on the site how you check that reviews come from customers.

## Recommended

- SEO-61 [Claim and complete your business profile](https://agentwranglers.se/playbook/seo/local-search/business-profile.md) · 608 tokens · updated 2026-10-22
  When you meet customers at a place or at their address, claim and verify a business profile, such as Google Business Profile or Bing Places. Fill in the name, category, address or service area, hours, phone, website and photos.
- SEO-62 [Use the same name and address everywhere](https://agentwranglers.se/playbook/seo/local-search/consistent-nap.md) · 788 tokens · updated 2026-10-22
  Write the business name, address and phone number the same way everywhere. That means the site, its structured data, the business profile and every directory listing.
- SEO-64 [Give a place its own page only with local content](https://agentwranglers.se/playbook/seo/local-search/location-pages.md) · 515 tokens · updated 2026-10-22
  Give each office, shop or town you serve its own page only when it holds facts specific to that place. Examples are the address, staff, hours, local projects, local prices or directions.

- Previous: [Search spam and penalties](https://agentwranglers.se/playbook/seo/search-spam-and-penalties.md)
- Next: [Images and video](https://agentwranglers.se/playbook/seo/images-and-video.md)
- [All chapters](https://agentwranglers.se/playbook/seo.md)