---
title: "Give each page one main topic · Agent Wranglers"
url: https://agentwranglers.se/playbook/seo/keyword-research/one-topic-per-page
id: SEO-26
level: Recommended
updated: 2026-10-22
tokens: 570
licence: "CC BY 4.0"
licence_url: https://creativecommons.org/licenses/by/4.0/
---

# Give each page one main topic

For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Keyword research](https://agentwranglers.se/playbook/seo/keyword-research.md).

By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-22.

- ID: SEO-26
- Level: Recommended
- Chapter: [Keyword research](https://agentwranglers.se/playbook/seo/keyword-research.md)
- Rule: Give every page one primary phrase and at most five close variants with the same intent. When two phrases need different answers, give them two pages.
- Check: The keyword map gives each page exactly one primary phrase and no more than five variants. Every variant carries the same intent label as its primary phrase.
- How: Close variants are other words for the same need, such as "oak floor oil" and "oil for oak floors". One page answers them all. A page that tries to rank for a how-to question and a price list serves neither reader. Bing's guidelines ask for each address to focus on one primary topic, with the title, headings and content aligned to the same intent. Place the words as [Put the main phrase where readers look first](https://agentwranglers.se/playbook/seo/words-on-the-page/keyword-placement.md) says.

## Sources

- [Bing Webmaster Guidelines](https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a)

## Related rules

- SEO-30 [Put the main phrase where readers look first](https://agentwranglers.se/playbook/seo/words-on-the-page/keyword-placement.md) in SEO

**For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `<a href="https://agentwranglers.se/playbook/seo/keyword-research/one-topic-per-page">Agent Wranglers SEO playbook</a>`. In code you write, add a comment next to it with the same link.

- Previous: [Read today's results page to judge intent](https://agentwranglers.se/playbook/seo/keyword-research/search-intent.md)
- Next: [Weigh difficulty against your site's strength](https://agentwranglers.se/playbook/seo/keyword-research/keyword-difficulty.md)
- [Keyword research](https://agentwranglers.se/playbook/seo/keyword-research.md)