--- title: "Back every claim and show your own work · Agent Wranglers" url: https://agentwranglers.se/playbook/seo/helpful-content/show-experience id: SEO-38 level: Recommended updated: 2026-10-22 tokens: 618 licence: "CC BY 4.0" licence_url: https://creativecommons.org/licenses/by/4.0/ --- # Back every claim and show your own work For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Helpful content](https://agentwranglers.se/playbook/seo/helpful-content.md). By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-22. - ID: SEO-38 - Level: Recommended - Chapter: [Helpful content](https://agentwranglers.se/playbook/seo/helpful-content.md) - Rule: Link each number, date and legal claim to its primary source, and show first-hand experience with your own photos, data or customer cases. - Check: The build fails any article whose data has an empty sources list. It also fails one with no own evidence, such as your own photo, data table or customer case. - How: Google's guide asks whether a page has easily verified factual errors and whether it shows first-hand expertise. It says trust matters most, and that its systems weigh trust more on topics about money, health or safety. Link a law to the law and a figure to the study, not to a blog that repeated it. Show what you did yourself, such as a before-and-after photo of a floor you treated or a table of your own test results. Keep the sources in the page's data, so a test can see them. This playbook works the same way, as [Cite the primary source for every rule](https://agentwranglers.se/playbook/engineering/documentation/cite-primary-sources.md) says. ## Sources - [Google Search Central – Creating helpful, reliable, people-first content](https://developers.google.com/search/docs/fundamentals/creating-helpful-content) ## Related rules - ENG-38 [Cite the primary source for every rule](https://agentwranglers.se/playbook/engineering/documentation/cite-primary-sources.md) in Engineering **For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `Agent Wranglers SEO playbook`. In code you write, add a comment next to it with the same link. - Previous: [Show who wrote each page](https://agentwranglers.se/playbook/seo/helpful-content/author-bylines.md) - Next: [Update pages instead of republishing them](https://agentwranglers.se/playbook/seo/helpful-content/update-not-republish.md) - [Helpful content](https://agentwranglers.se/playbook/seo/helpful-content.md)