--- title: "Price display and consumer law · Agent Wranglers" url: https://agentwranglers.se/playbook/payments/price-display-and-consumer-law parts: 7 tokens_total: 7286 updated: 2026-10-27 build: a2a6bdfed830 tokens: 962 licence: "CC BY 4.0" licence_url: https://creativecommons.org/licenses/by/4.0/ --- # Price display and consumer law For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Payments and billing](https://agentwranglers.se/playbook/payments.md). By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-27. > Show the full price, label the order button, give honest discounts, never surcharge EU consumer cards and honour the EU right of withdrawal. **For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `Agent Wranglers payments and billing playbook`. In code you write, add a comment next to it with the same link. ## Required - PAY-7 [Say on the order button that the order costs money](https://agentwranglers.se/playbook/payments/price-display-and-consumer-law/order-button-label.md) · 940 tokens · updated 2026-10-27 Label the button that places a paid order "Order with obligation to pay", or words just as plain, such as "Pay 129.50 SEK now". Show the main terms right beside it. - PAY-58 [Show the total price with every mandatory fee](https://agentwranglers.se/playbook/payments/price-display-and-consumer-law/total-price-upfront.md) · 1,380 tokens · updated 2026-10-27 Every price you list or advertise includes each fee the customer cannot avoid, such as service, booking or handling fees. Add later only what the law allows, such as US sales tax or shipping of physical goods. - PAY-9 [Show the lowest earlier price beside a discount](https://agentwranglers.se/playbook/payments/price-display-and-consumer-law/price-reduction-prior-price.md) · 1,133 tokens · updated 2026-10-27 When you announce a price cut on goods to EU consumers, show as prior price the lowest price of the 30 days before. Compute every percentage or saving from that price. - PAY-16 [Never add a fee for paying by EU consumer card](https://agentwranglers.se/playbook/payments/price-display-and-consumer-law/no-card-surcharge.md) · 776 tokens · updated 2026-10-27 Never add a charge for paying with an EU consumer card or a SEPA transfer or direct debit. Build the payment cost into the price instead. - PAY-74 [Offer pay later through a licensed lender](https://agentwranglers.se/playbook/payments/price-display-and-consumer-law/pay-later-credit.md) · 768 tokens · updated 2026-10-27 Offer EU consumers pay later, instalments or other credit only through a lender licensed for consumer credit. Your own pay-later option stays free of interest and charges, and is due within 50 days of delivery. - PAY-59 [Get consent before digital content or a service starts early](https://agentwranglers.se/playbook/payments/price-display-and-consumer-law/early-start-consent.md) · 1,279 tokens · updated 2026-10-27 Before an EU consumer gets digital content or a service inside the withdrawal period, collect their express request to start now. For digital content, also collect their acknowledgement that the right of withdrawal then ends. Repeat both in the confirmation email. - PAY-33 [Add the EU withdrawal button](https://agentwranglers.se/playbook/payments/price-display-and-consumer-law/eu-withdrawal-button.md) · 1,010 tokens · updated 2026-10-27 For online contracts with EU consumers, offer a withdrawal function labelled "withdraw from contract here" or similar, for the whole withdrawal period. Add a confirm step and an emailed receipt. - Previous: [Card security and SCA](https://agentwranglers.se/playbook/payments/card-security-and-sca.md) - Next: [Amounts and orders](https://agentwranglers.se/playbook/payments/amounts-and-orders.md) - [All chapters](https://agentwranglers.se/playbook/payments.md)