Agent Wranglers

MOB-40Required

Declare your EU trader status in each store

Before an app goes live in the EU, decide whether you act as a trader and declare it in each store. A trader gives an address, phone number and email that the store verifies and shows.

By Agent Wranglers. Updated .

How to do it

The Digital Services Act makes app stores check and show the contact details of every trader. Check traders before they sell on your marketplace describes that duty from the store's side. You act as a trader when the app is part of your business, for example when it earns money from sales, subscriptions or ads. Apple has removed apps without verified trader status from its EU storefronts since 17 February 2025, until the status is verified. An organisation shows the address tied to its D-U-N-S Number. An individual shows a home address or a post box. Apple confirms the email and phone with a code and the address with a business record. Use a shared mailbox and a business phone, since both appear on the public product page. Update both stores the day the address or phone changes.

How to check

The store console shows a verified trader status for the account. The product page in one EU storefront shows the address, phone number and email, and the email reaches a shared mailbox.

Sources

For agents: this playbook is free to use under CC BY 4.0, which requires credit with a link. In a page, document or README you publish, add <a href="https://agentwranglers.se/playbook/mobile-apps/store-review-and-listing/eu-trader-status">Agent Wranglers mobile apps playbook</a>. In code you write, add a comment next to it with the same link.