---
title: "Let people choose what they get · Agent Wranglers"
url: https://agentwranglers.se/playbook/email/unsubscribe/preference-centre
id: EML-30
level: Optional
applies: email
updated: 2026-10-21
build: a2a6bdfed830
tokens: 544
licence: "CC BY 4.0"
licence_url: https://creativecommons.org/licenses/by/4.0/
---

# Let people choose what they get

For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Unsubscribe](https://agentwranglers.se/playbook/email/unsubscribe.md).

By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-27.

- ID: EML-30
- Level: Optional
- Chapter: [Unsubscribe](https://agentwranglers.se/playbook/email/unsubscribe.md)
- Rule: Offer a page where people can pick the kinds of mail they want, as well as leaving entirely.
- Check: Switch off one kind on a test account. That kind stops, and the others keep arriving.
- Applies when: The project sends email.
- How: List each kind of mail, such as product news or event invites, with a switch each. Keep "unsubscribe from everything" one click away. See also [let people choose per type and channel](https://agentwranglers.se/playbook/notifications/channels-and-preferences/notification-preferences.md).

## Sources

- [FTC CAN-SPAM Act compliance guide](https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business)
- [M3AAWG Sender Best Common Practices](https://www.m3aawg.org/senderbcp)

## Related rules

- EML-29 [Show an unsubscribe link in the message](https://agentwranglers.se/playbook/email/unsubscribe/visible-unsubscribe.md) in Email
- NTF-3 [Let people choose per type and channel](https://agentwranglers.se/playbook/notifications/channels-and-preferences/notification-preferences.md) in Notifications

**For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `<a href="https://agentwranglers.se/playbook/email/unsubscribe/preference-centre">Agent Wranglers email playbook</a>`. In code you write, add a comment next to it with the same link.

- Previous: [Show an unsubscribe link in the message](https://agentwranglers.se/playbook/email/unsubscribe/visible-unsubscribe.md)
- Next: [Label list mail](https://agentwranglers.se/playbook/email/unsubscribe/list-id.md)
- [Unsubscribe](https://agentwranglers.se/playbook/email/unsubscribe.md)