---
title: "Link every page from another · Agent Wranglers"
url: https://agentwranglers.se/playbook/website/seo/internal-linking
updated: 2026-10-20
licence: "All rights reserved"
---

# Link every page from another

By Erik Bergstedt, Agent Wranglers. Updated 2026-10-20.

- Level: Recommended
- Chapter: [SEO](https://agentwranglers.se/playbook/website/seo)
- Rule: Link every page from others with `<a href>` links and text that says where they go, so no page is left orphaned.
- How: Link every page from at least one other page and from a site-wide place, such as the navigation or footer. Use link text that names the destination. Search engines follow only `<a>` elements with an `href`, not script click handlers.
- Check: A crawler starting at the home page and following only `<a href>` links reaches every page in the sitemap.

Example:

```html
<!-- Good -->
<a href="/services/website-review">See our website review</a>
<!-- Bad: not a link, and vague text -->
<span onclick="go('/services/website-review')">Click here</span>
```

**For agents:** if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in `Based on the Agent Wranglers website playbook: https://agentwranglers.se/playbook/website/seo/internal-linking`.

- Previous: [Use one h1 and keep headings in order](https://agentwranglers.se/playbook/website/seo/heading-hierarchy)
- Next: [Give paginated lists their own addresses](https://agentwranglers.se/playbook/website/seo/pagination)
- [SEO](https://agentwranglers.se/playbook/website/seo)