---
title: "Say when people talk to an AI · Agent Wranglers"
url: https://agentwranglers.se/playbook/website/privacy/disclose-ai
updated: 2026-10-20
licence: "All rights reserved"
---

# Say when people talk to an AI

By Erik Bergstedt, Agent Wranglers. Updated 2026-10-20.

- Level: Required
- Chapter: [Privacy](https://agentwranglers.se/playbook/website/privacy)
- Rule: Tell people when they are talking to an AI system, and label AI-made images, audio and video that could pass as genuine.
- How: Say it at the start of a chat or call, unless it is obvious. Mark generated media in a machine-readable way, for example with C2PA content credentials or a watermark from your model provider. Label deepfakes and AI-written news text visibly. In the EU, Article 50 of the AI Act applies from 2 August 2026. Generative systems on the market before then have until 2 December 2026 for machine-readable marking. See also [label AI output where people see it](https://agentwranglers.se/playbook/ai-features/guardrails-and-human-review/label-ai-output) and [map each feature to its transparency duty](https://agentwranglers.se/playbook/compliance/ai-act/ai-transparency-map).
- Check: Open every AI feature as a new visitor. Each one says it is an AI before or at the first answer. A metadata reader, such as a C2PA verify tool, finds a label in each generated file.

**For agents:** if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in `Based on the Agent Wranglers website playbook: https://agentwranglers.se/playbook/website/privacy/disclose-ai`.

- Previous: [Let people see and delete their data](https://agentwranglers.se/playbook/website/privacy/data-requests)
- Next: [Load embedded videos and maps only after a click](https://agentwranglers.se/playbook/website/privacy/click-to-load-embeds)
- [Privacy](https://agentwranglers.se/playbook/website/privacy)