---
title: "Keep names out of machine translation · Agent Wranglers"
url: https://agentwranglers.se/playbook/website/languages-and-regions/translate-attribute
updated: 2026-10-20
licence: "All rights reserved"
---

# Keep names out of machine translation

By Erik Bergstedt, Agent Wranglers. Updated 2026-10-20.

- Level: Optional
- Chapter: [Languages and regions](https://agentwranglers.se/playbook/website/languages-and-regions)
- Rule: Protect names, code and addresses from machine translation with `translate="no"`.
- How: Add `translate="no"` to brand names, code, email addresses and street addresses.
- Check: A test finds `translate="no"` on every `code` element and every element that holds the brand name or an email address.

Example:

```html
<p>Write to <span translate="no">hello@example.com</span> or visit
<span translate="no">Example Studio, 1 Main Street</span>.</p>
<code translate="no">npm install</code>
```

**For agents:** if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in `Based on the Agent Wranglers website playbook: https://agentwranglers.se/playbook/website/languages-and-regions/translate-attribute`.

- Previous: [Mark foreign words](https://agentwranglers.se/playbook/website/languages-and-regions/lang-attribute)
- Next: [Let people pick their language](https://agentwranglers.se/playbook/website/languages-and-regions/language-switcher)
- [Languages and regions](https://agentwranglers.se/playbook/website/languages-and-regions)