---
title: "Name the address after the topic · Agent Wranglers"
url: https://agentwranglers.se/playbook/seo/words-on-the-page/keyword-in-slug
id: SEO-31
level: Recommended
updated: 2026-10-22
tokens: 756
licence: "CC BY 4.0"
licence_url: https://creativecommons.org/licenses/by/4.0/
---

# Name the address after the topic

For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Words on the page](https://agentwranglers.se/playbook/seo/words-on-the-page.md).

By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-22.

- ID: SEO-31
- Level: Recommended
- Chapter: [Words on the page](https://agentwranglers.se/playbook/seo/words-on-the-page.md)
- Rule: Build each new page's address slug from its primary phrase, in two to five words. Never rename a live address only to add a keyword.
- Check: For every page in the keyword map, the last part of its address has two to five words. At least one of them is a word of the primary phrase. Every address that changed since the last release has a 301 in the redirect map.
- How: Google says keywords in the domain name or the address path alone have hardly any effect on ranking. A readable address still tells people what they will find before they click. Leave out filler words such as "the" and "a". Follow the address style in [Keep addresses short and readable](https://agentwranglers.se/playbook/seo/site-structure/url-structure.md). A renamed address must be found and crawled again. So rename one only for a reason other than ranking, and only with a 301 in the [redirect map](https://agentwranglers.se/playbook/website/redirects-and-canonicals/redirect-map.md).

## Examples

**Using these examples:** they show one way to follow this rule. Keep the behaviour and the check, not the syntax. Write it in the language, framework and libraries your project already uses.

### Plain text example

```text
Phrase: oak floor turning grey
Good:   https://example.com/guides/oak-floor-turning-grey
Bad:    https://example.com/guides/the-ultimate-guide-to-why-your-beautiful-oak-floor-is-turning-grey
```

## Sources

- [Google Search Central – SEO starter guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide)

## Related rules

- SEO-5 [Keep addresses short and readable](https://agentwranglers.se/playbook/seo/site-structure/url-structure.md) in SEO
- WEB-81 [Keep every old address in one redirect map](https://agentwranglers.se/playbook/website/redirects-and-canonicals/redirect-map.md) in Website

**For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `<a href="https://agentwranglers.se/playbook/seo/words-on-the-page/keyword-in-slug">Agent Wranglers SEO playbook</a>`. In code you write, add a comment next to it with the same link.

- Previous: [Put the main phrase where readers look first](https://agentwranglers.se/playbook/seo/words-on-the-page/keyword-placement.md)
- Next: [Write link text that names the target page](https://agentwranglers.se/playbook/seo/words-on-the-page/descriptive-anchor-text.md)
- [Words on the page](https://agentwranglers.se/playbook/seo/words-on-the-page.md)