---
title: "Links from other sites · Agent Wranglers"
url: https://agentwranglers.se/playbook/seo/links-from-other-sites
parts: 5
tokens_total: 3332
updated: 2026-10-22
tokens: 698
licence: "CC BY 4.0"
licence_url: https://creativecommons.org/licenses/by/4.0/
---

# Links from other sites

For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [SEO](https://agentwranglers.se/playbook/seo.md).

By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-22.

> Links from other sites tell search engines your pages are worth citing. Earn them with useful work, label every paid one, never buy them, and rarely disavow.

**For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `<a href="https://agentwranglers.se/playbook/seo/links-from-other-sites">Agent Wranglers SEO playbook</a>`. In code you write, add a comment next to it with the same link.

## Required

- SEO-48 [Label every paid link](https://agentwranglers.se/playbook/seo/links-from-other-sites/disclose-paid-links.md) · 870 tokens · updated 2026-10-22
  Label every link, review or post you were paid for in words beside it, such as "Paid link" or "Sponsored". Also give each such link `rel="sponsored"`.

## Recommended

- SEO-47 [Earn links with work worth citing](https://agentwranglers.se/playbook/seo/links-from-other-sites/earn-links.md) · 606 tokens · updated 2026-10-22
  Earn links by publishing things other sites want to cite, such as your own data, a free tool, a full guide or local news. Then tell the few people who would use it, once each.
- SEO-20 [Mark links you do not vouch for](https://agentwranglers.se/playbook/seo/links-from-other-sites/user-link-attributes.md) · 570 tokens · updated 2026-10-22
  Mark links in user content with `rel="ugc"`, paid links with `rel="sponsored"`, and other links you don't vouch for with `rel="nofollow"`.

## Optional

- SEO-50 [Disavow links only after a manual action or an attack](https://agentwranglers.se/playbook/seo/links-from-other-sites/disavow-links.md) · 682 tokens · updated 2026-10-22
  Use Google's disavow tool only when many spammy links point at your site and they caused, or will likely cause, a manual action. Otherwise leave the tool alone.

## Avoid

- SEO-49 [Buying or swapping links to rank](https://agentwranglers.se/playbook/seo/links-from-other-sites/buying-links.md) · 604 tokens · updated 2026-10-22
  Paying, gifting or trading for links that pass ranking credit. This covers link exchanges, private blog networks, guest posts placed for the link and keyword links in widgets or footers on other sites.

- Previous: [Search result appearance](https://agentwranglers.se/playbook/seo/search-result-appearance.md)
- Next: [Search spam and penalties](https://agentwranglers.se/playbook/seo/search-spam-and-penalties.md)
- [All chapters](https://agentwranglers.se/playbook/seo.md)