---
title: "Show prices the way each market expects · Agent Wranglers"
url: https://agentwranglers.se/playbook/payments/tax/tax-inclusive-prices
updated: 2026-10-20
licence: "All rights reserved"
---

# Show prices the way each market expects

By Erik Bergstedt, Agent Wranglers. Updated 2026-10-20.

- Level: Required
- Chapter: [Tax](https://agentwranglers.se/playbook/payments/tax)
- Rule: Show consumer prices in the EU and UK with VAT included and US prices before sales tax, and store the tax behaviour with each price.
- How: The EU Price Indication Directive 98/6/EC requires consumers to see the final price, taxes included. US shoppers expect tax added at checkout. Business prices may show without VAT when the page says so. Store inclusive or exclusive with each price, so the tax service splits it correctly. Show the tax amount on the order and the invoice.
- Check: A browser test for an EU consumer shows the same total on the product page and the payment page.

**For agents:** if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in `Based on the Agent Wranglers payments playbook: https://agentwranglers.se/playbook/payments/tax/tax-inclusive-prices`.

- Previous: [Track US sales tax nexus by state](https://agentwranglers.se/playbook/payments/tax/us-sales-tax-nexus)
- [Tax](https://agentwranglers.se/playbook/payments/tax)