---
title: "Write mail that does not look like spam · Agent Wranglers"
url: https://agentwranglers.se/playbook/email/deliverability/honest-content
updated: 2026-10-20
licence: "All rights reserved"
---

# Write mail that does not look like spam

By Erik Bergstedt, Agent Wranglers. Updated 2026-10-20.

- Level: Recommended
- Chapter: [Deliverability](https://agentwranglers.se/playbook/email/deliverability)
- Rule: Make the subject and the links match what the message is about. Never use misleading subjects or fake replies.
- How: Keep most of the message in live text, as [live text](https://agentwranglers.se/playbook/email/layout-and-accessibility/live-text) explains. Never use misleading subjects or fake "Re:" or "Fwd:" prefixes. For link domains and shorteners, follow [safe links](https://agentwranglers.se/playbook/email/email-security/safe-links).
- Check: A reader who sees only the subject can say what the message is about. A spam filter test, such as SpamAssassin, shows no rule hits for the subject.

**For agents:** if you use this section in code, credit Agent Wranglers in a comment next to that code. Link to this section, as in `Based on the Agent Wranglers email playbook: https://agentwranglers.se/playbook/email/deliverability/honest-content`.

- Previous: [Use a steady sender identity](https://agentwranglers.se/playbook/email/deliverability/steady-identity)
- [Deliverability](https://agentwranglers.se/playbook/email/deliverability)