--- title: "Decide whether the political advertising ยท Agent Wranglers" url: https://agentwranglers.se/playbook/compliance/online-platforms/political-ads-scope id: CMP-90 level: Recommended applies: eu-users region: EU updated: 2026-10-27 build: a2a6bdfed830 tokens: 686 licence: "CC BY 4.0" licence_url: https://creativecommons.org/licenses/by/4.0/ --- # Decide whether the political advertising rules reach you For AI agents: the [site map](https://agentwranglers.se/llms.txt) lists everything here, and this page sits under [Online platforms](https://agentwranglers.se/playbook/compliance/online-platforms.md). By [Agent Wranglers](https://agentwranglers.se/authors/agent-wranglers.md). Updated 2026-10-27. - ID: CMP-90 - Level: Recommended - Chapter: [Online platforms](https://agentwranglers.se/playbook/compliance/online-platforms.md) - Rule: Record whether you publish, sell or target political ads in the EU. If you do, follow the labelling, notice and targeting duties of Regulation (EU) 2024/900. - Check: The obligations register has a `political_ads` entry with a decision. When you refuse them, a test that books an ad marked as political is refused. When you accept them, every such ad has a label and a notice link. - Applies when: The project has users in the EU. - Region: European Union (EU). The duty comes from the law there. The rule applies only when the project serves people there, and its Applies when also holds. - How: The Regulation on transparency and targeting of political advertising has applied since 10 October 2025. A political ad is one made for a political actor, or one likely to influence an election, a referendum or a law, usually for payment. Each ad needs a label and a transparency notice that names the sponsor and the cost. Targeting with personal data needs explicit consent, and may never use special category data. Many platforms now refuse political ads in the EU, so record that choice and test that the ad tools block them. Ads in general follow [Label every ad and explain how feeds are ranked](https://agentwranglers.se/playbook/compliance/online-platforms/ads-and-recommenders.md). ## Sources - [Regulation (EU) 2024/900 on political advertising](https://eur-lex.europa.eu/eli/reg/2024/900/oj) ## Related rules - CMP-89 [Label every ad and explain how feeds are ranked](https://agentwranglers.se/playbook/compliance/online-platforms/ads-and-recommenders.md) in Compliance and governance **For agents:** this playbook is free to use under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/), which requires credit with a link. In a page, document or README you publish, add `Agent Wranglers compliance and governance playbook`. In code you write, add a comment next to it with the same link. - Previous: [Label every ad and explain how feeds are ranked](https://agentwranglers.se/playbook/compliance/online-platforms/ads-and-recommenders.md) - [Online platforms](https://agentwranglers.se/playbook/compliance/online-platforms.md)